Music videos can be put into three categories; Narrative, Performance and Arthouse Abstract (disjuncture). We decided to go with Arthouse Abstract as we thought it would look best with the song that we chose (Granite by Pendulum). This song is in the genre of drum-and-bass and most drum and bass videos have disjuncture or performance videos, therefore we wanted our video to look as professional and similar to popular produced videos that are played on music channels such as MTV and VIVA. To do this, we had to put as much time and effort into the production as we could.
As we decided that we wanted a more disjuncture aspect to our music video we decided that we was going to reference some of the edits out of the Prodigy by the omen this was because when we was looking at this song, we liked the way he used the flashing light effect especially at the start of the video when the have the some on the girl, this is where the flashing light effect comes from in our music video.
We used a variety of equipment and conventions that would be used in the real industry. Although our camera was not particularly expensive or professional like the ones used in the real music industry, it was still advanced and did the main job it was needed for. To give our scenes a professional appearance we mounted our camera on a tripod so that we could change the height, angle and position of. This helped to keep the camera still when we needed it; however at some points in our video we did take it off the tripod and use hand-held shots to give the scenes a 'jerky' atmosphere. Thanks to the tripod our scenes looked of a high quality which could be compared to the real-world videos.
We had to make do with natural lighting; we didn't have enough money or people to transport lights to help illuminate the scenes or create shadows, therefore we used the natural lighting. Although a light may have helped to make the scenes look more professional, the natural lighting did the job well enough.
We had to make do with natural lighting; we didn't have enough money or people to transport lights to help illuminate the scenes or create shadows, therefore we used the natural lighting. Although a light may have helped to make the scenes look more professional, the natural lighting did the job well enough.
When we were filming we tried to keep the shots as consistent as possible, wearing the same outfits each time we were filming and trying to film in the same weather. This added consistency to our video and helped it to look professional as things weren't changing that shouldn't e.g. make-up, hair, costumes etc.
We used Final Cut Pro to edit our music video. This software enabled us to edit our video to a high standard, adding effects and distorting video clips to make the whole product look as professional as possible. We used the 'blade tool' to cut longer clips into shorter ones and help the scenes to flow consistently into one another. We used a lot of jump-cuts in our video and using the 'blade tool' helped us to cut small bits out of the scene to achieve these cuts and make the scenes 'jump'. We also used a video filter (bad film) to make the film look as though it had been filmed in the olden days; the juxtaposition of the bad film and modern day settings helped to add to the strange, uncomfortable vibe that we were aiming for in the video. The visual quality of our video looked impressive when using this 'bad film', and almost looks as though it could've been produced professionally.
We've challenged the forms and conventions of real media products by attempting to produce a high standard and high quality music video that could be compared to real media products, while using only the college equipment we had to hand and by working without a budget. Most music videos would have been produced with a high budget behind them, allowing them to use fancy sets, props, costumes and equipment that we did not have access to. We did have access to a green screen however, but this was the only thing that could have been compared to working with a budget. We couldn't afford to hire cast, or make a big performance video with a stage and a band.
Although we only had the college equipment to work with, I do think we have produced a high quality video that could have a chance to compete with the high standard of the real media music videos.
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