Justine Lord-Female, 18 years old.
What did you think of the music video overall?
The performance aspects of it is good which I like. The music video is good because it uses different locations, the building looks effective with the girls in the building.
How was the editing?
It cuts to the beat which is good and effective.
How does it compare or differ from the real world?
The genre of the music suits the performance in the video as it's drum and base and most drum and base videos have disjuncture and not a narrative or performance type video.
Any improvements?
Overall, I think it does not need any improvements.
Kyle McPherson-Male, 17 years old.
What did you think of the music video overall?
It's weird and unsual with the two characters running around the house.
How was the editing?
The editing was fast which cut to the beat.
How does it compare or differ from the real world?
It’s weird just like other drum and base music videos.
Any improvements?
It could have been improved by having different locations to show more weirdness of the characters.
Nicole Hamilton-Female, 17 years old.
What did you think of the music video overall?
Really good, I like the fast pace of the music video and the idea.
How was the editing?
It was really good editing. The effects are really effective and work on this music video.
How does it compare or differ from the real world?
I can see it on an actual music channel like Kerrang because it’s really good and looks like a professional video.
Any improvements?
One improvement could be that the car park should have not been visible in the background but overall it’s good.
This audience feedback shows us that we created a good product which would be representative of the real world media music videos. We used the correct type of production (disjuncture) for the song, and the comments we recieved reflect and support this. Our choice to use two locations also went down well, however some feedback suggested that we could have used more than two. If we had time to change this, we could go and explore other locations and get ideas for them but since we do not have enough time to do this we could not change it. The two locations seemed to work effectively enough, and help to reflect the different personalities of the characters. Another thing that has been praised is the editing. We worked tirelessley to make the shots cut to the beat, and make them look effective and professional, and therefore it has paid off by generating praise from people watching the video. The effects were also enjoyed by the viewers, and provided more positive comments for us and praise for the video. The comment we liked the best was by Nicole: "I can see it on an actual music channel like Kerrang because it’s really good and looks like a professional video." Our goal was to make the video look as professional and high quality as possible, in order to help compare it to real world media music videos. This comment shows that we have managed to produce this, and therefore our hard work has paid off.
Nicole's comment about the car park was something we had already picked up on-we were unhappy that this was in the shot, and tried to use shots where it was not included. The problem with this is that in order to see the faces of the characters when stood in the woods, the background had to include the car park. Therefore, there was not much we could do about this if we wanted to include the characters faces and have them standing in the specific position that we wanted them in (on top of the small hill, just before the entrance to the woods. The reason we had them standing here was it was metaphorically reflective of the characters changing personalities: the entrance to the woods was the entrance to their other personalities). If we had have had more time to film, we may possibly have found a better place to film the characters changing; however in the time that we had we thought that position was alright.
In light of this feedback, we haven't changed anything with the film. It seems to live up to expectations and is reflective of a real world media music video, which is what we were aiming to achieve. Constructive criticism contains changes that cannot be made as they are involved in the filming which we do not have any time left to change. If we had time, we would change this in order to make our film better and appeal better to our audiences.
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