The video involves two main characters, both girls, changing personalities from playing nicely to playing strangely and 'hurting' toys. The video is dark and gloomy, and has a strange and sinister vibe running all the way through it, enhanced by the effects on the video. We wanted to encorporate the ideas of a strange personality into the design for our CD and magazine cover, and the best idea we came up with was to use one of the girls that was in the video in our CD and magazine cover. We wanted to use just the eyes on the front and back of the CD cover; therefore we chose Erin because of the colour of her eyes (blue) and the make-up she wears-the blue eyes surrounded by eyeliner and pale skin stood out and looked effectively sinister when zoomed in. Also, we wanted to play on the idea that the 'eyes are the gateway to the soul'. For something to control these two girls, it would have to get in through the eyes and this was reflected in our CD cover. Therefore, we used just one eye on the front cover and zoomed in really close, and enhanced the contrast on the eye so the blue became piercing and electric. The writing we used was simple and plain and bold; it stands out against the eye and is easy to read. This CD cover appeals to our target audience as it is a young girl on the cover which they can relate to; as well as the blue of the eye is something many young girls strive to achieve with coloured contact lenses-the majority of these girls will listen to Pendulum, therefore it links back.
For our magazine cover, we had two ideas of which we were not sure which one we should use. One is a still taken from the video itself, therefore it has a direct link to the video and helps to sell it as it gives consumers an idea of the video that portrays the song. The other is in the same style as the CD cover, focused on Erin and the blue eye that is included in all four CD covers. Since we could not decide which one to use, we decided to put it to the classmates (who are in our target audience) to get feedback on which one they liked best. After 6 votes that were split down the middle (three for the masks and three for the eye), so we decided to go with the eye design, as it links directly to the CD cover and therefore if people see the magazine advert and decide to go out and buy the single, they will have a similar idea of what to look for when trying to find it. It also helps to keep the continuity between music video, CD cover and magazine, and ties them all together with one link-the eye.
This is the Magazine cover that we changed our minds to and decided to use. As you can see the text is the same font as we used in the CD cover, and the blue of the eye has been kept whilst everything else has been changed into black and white. This helps to make the eye stand out, and create an appealing but sinister effect, which reflects the video and the CD cover.
This is the Magazine cover that we decided not to go with. The masks are taken straight from the video, and in this way it links into the video. However, it does not have any links with the CD cover and could make the consumer confused about the song and what it is about. Therefore we decided to go with the more eye catching and continuous magazine cover.
This is the CD cover. The blue eye is well defined with the black make-up around it, and is relavent to the song especially since a line in the song is 'they are watching'. It also relates to the video in terms of the two girls becoming possessed and their eyes are covered by the masks. The CD covers and Magazine advert are very effective as they both provide continuity to each other, and the magazine cover provides the best help in aiding consumers when buying the product, as they will have an idea of what to look for when searching through the CD racks in a high street shop. They relate to each other and to the video, and also appeal to the target audience as they can relate to the young adult on the cover. The images are appealing to the eye but also create a sinister effect which is reflective of the video, therefore providing an overall effect where they all play a part in helping to sell the product.
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