Treatment

Our idea is going to be a music video to the track, 'Granite' by Pendulum. The track is categorized in a drum and bass genre, which is 3:41 minutes long. It has a little bit of the lyrics, so it's mainly instrumental. As the track isn't that well known, we'd like to say the target audience would be aged from 13-40 years of age. As we're creating quite an unusual video with sinister, surreal scenes which is aimed to create an illusion, it most probably won't be suitable for an audience under the age of 13, and a generation over the age of 40 wouldn't be likely to be interested in the style and genre of the song. The video will appeal to both genders, as it is not gender specific, although there are two girls being followed it will not be targeted at females.

The idea for this video will be based around a disjuncture idea that will relate a little bit to the lyrics of the song about 'being watched'. The start of the song is quite slow, therefore we will use this part of the song to put in scenes where the two girls are running around in the building, and being rather strange. As the song builds up, the two girls will be acting stranger and stranger. At the middle and most loud and hectic part of the song, the song will be edited to the tempo of the song at this point will have a fast cut rate. The two bewitched characters will appear in both places - teleporting with fast cross cut editing to make them look like they are teleporting between the woods and the building, the woods and the abandoned building, and different shots of them will be used to demonstrate the surrealism of the video, such as close ups of the deformed places, and panning shots down the toys on the floor.

Roisin, who's a member of our group came across an abandoned building during a photography project, and realised it would be the ideal location for our part of our idea. The atmosphere of the building with it's peeling walls and creepy rooms makes it perfect to add a sinister feel to the video.

For the video, the characters will wear their usual day-to-day clothes but look dresed up. This will fit with the video and the atmosphere of the building.