Pendulum CD Cover

We decided to take a look at Pendulum's website, to help us theme the CD and Magazine covers. We wanted to see the original CD cover, and see what colours/images/writing they had used to help us decide what we should do.

As you can see, the style of the website is quite industrial, with red stormy clouds as the background behind the writing. Their website reflects their style of music; loud, imaginative and also a little sinister and dark-most of the page is in black, apart from the background which is a dark red/purply sky (reflecting storms/trouble brewing).










This is the album cover to 'Immersion' by Pendulum. The image depicts two people swimming in water, but the image has a magical feel to it-the colours and the reefs and also the light coming from the top of the water gives the image an element of the supernatural. The font is a standard block capitals font, in a silvery-grey colour. 'Pendulum' is in bold, and is bigger than the album name 'Immersion', highlighting the band.


This is the actual artwork for the single 'Granite' by Pendulum (the song that we have done). This artwork is very simple: a black background with a red 'crop circle' type image taking up the whole of the space. This image gives nothing away about the song, or the video. Again, 'Pendulum' is written in bold block capitals, with 'Granite' underneath it. This time, 'Granite' is not necessarily smaller but it is not in bold. Both words are placed centrally in the image, showing clearly the band and the song.

This is the album cover to 'Hold Your Colour'. This artwork is very detailed, with lots of colours used but mainly green showing through. There is also an eye in the midst of the swirls of colour; there is no clue as to why the eye is there in the name of the album. The writing on this cover is different to the other two I have looked at; this time pendulum is written in lower case letters, in white with a black background. 'Hold your colour' is also written in lower case, smaller letters in black with a white background.

Looking through these album covers, we have decided that we will use a similar idea with the name of the band and the song; they will be written in capitals and most likely placed central in the image, to clearly show the consumer what they will be buying. However, even though these CD covers mostly do not relate to the video, we still want to link ours to our video. An idea we had was that we could put the writing on the knife that will be held in the girls teeth.

The finished video

The video has now been finished; fully edited with sound and effects, and it has all been turned into black and white, to enhance this sinister feel. We are pleased with the way the video has turned out, and how well the shots we have filmed work with the song. Our video has turned out to be a little more gruesome and sinister than we expected, so in light of this we are raising the target audience age to 15. The video a small amount of violence in it which may not be suitable for anybody under this age.

Now that the full video is finished, we can move onto the CD cover and the magazine. We want these to reflect the sinister atmosphere that runs through the video, so that the audience can tell what kind of video we are marketing. This means the images in both will most likely be dark, with a sinister kind of text to match it, with dark colours.

These are the final images of our timeline:

CD Cover Idea

For the CD cover we have thought about putting one of the characters (Erin Swan - one of the people in the music video on the front cover). The front cover will be similar to Escape the Fate's album cover. We will have Erin's eye on the front cover with a bit of her hair covering the eye. This is because we want it to reflect the unusual theme in our music video on the cover - being 'psycho'. We want to show the dark side and evilness of the two characters but also how they're evil to other objects such as the dolls. One of the characters uses a knife to stab the eye on one of the doll's head. This scene is gruesome as it makes people flinch because it's horrible to think about it happening to you. The back cover is going to be Erin's both eyes and on there will be the song list. We have decided to use this, although it's simple it shows the evilness and the characters that are used in the video. We are not using both characters but only one of them. The two insides of the video will have Erin's face, the right side on the right side of the album and the left side of the face on the left side of the album. We want the album cover to look dark, mysterious but evil.









This CD cover by Escape the Fate, which uses a girl that looks gothic, tattooed and bruised. The band has a gothic theme which relates to this cover. Although we are not using a gothic theme/genre, we still want to use this idea because it shows the psychotic and evil side of the character. We are going to try and achieve this type of look but we don't want it to be the same. The target audience will be likely teenagers who are into this type of genre (rock/electro). Some elctro/rock bands use 'gothic' themes because most 'gothic' teenagers will like this type of music. Escape the Fate are post-hardcore metal band which targets at gothic teenagers.

The Video

The Music Video has been edited and there are only minor editing transitions that need to be added and polished up on. The whole of the song has been edited and finished, we just need some editing transitions to add for example; speeding up scenes, change colour into black and white, add an effect. In the meantime we are deciding on our digipak - CD cover and a magazine advert.

Final Shooting Scenes

15/11/2010

We have finally finished filming our music video and now are focusing on the editing. We filmed the tow characters in the woods and in the building. The characters were wearing masks to disguise themselves and become more ‘psycho’. The characters were playing a primary type clapping game that we have sped up to go with the beat. The characters in the woods were dragging toys – a doll and a doll’s head around on the floor by a string. We also used a red colouring food which we threw at the wall to make it look like they were killing the toys. We have also used different methods for the characters to look more ‘psycho’. One of the characters tried to take out the doll’s head eye. The video is now 1 minute long with sped up footage and a filter put over the video for an old effect.

Editing Process 3

So far we have managed to edit about 1 minute of the song. We have added an effect that will run all the way through the film, which makes the images darker and more sinister; this is called Bad Film and flickers as if the film was made in the past. The flickering in the video also runs well with the beat, and enhances the different textures of the song.The effect looks like it is an old film that was made in the past.

Editing Process 2

Today I came into the classroom in a spare hour to carry on with the editing to make sure we get the film finished by the deadline.

Some changed I made today were I made a couple of gaps in the clips longer at the start of the song so that they fitted in with the beat and the section of the song better. This made the clips at the start look tidier and made them flow better with the song. So far, with the editing, we have approximately 48 seconds of footage. This is just before the lyrics start in the song, and we have filled it in with our location clips and the first few clips of the two characters in the house. So far, we only have location shots of the woods included at the start of the song, but soon we will include more clips of the woods as we get further on in the song.

Next lesson, we aim to edit up to the end of the first verse. This includes the lyrics:

You can hide your eyes, you can dim the lights, but they are watching!
This is a new time, with a different kind, they are the future
The only one!

This is the final call for the setting song as they get closer.
And with full blown grace, thy will be done the show is over.
Its a new dawn!

Just leave this place behind,
Ill grill your place, don’t mind.
And you’re the only one, ‘cos you’re up on defense.
This is a new way!

The Editing Process

8th November onwards

We have finished filming and now are onto our editing. So far we have edited 30 seconds of the song. The music video contains short footages of the two characters running around and watching out of the window. Some of the footage is sped up. The video cuts to the beat of the song for a good realistic effect and also to look like a good quality music video. We are experiencing some technical problems with the editing software - it will not render. We have added a different colour tint - an old looking colour with flashing.